First draft

Digipak Template

This is the template I will be using for my ancillary text for my album cover. I will now be able to plan my images around the digipak and will be able to plan my images which will be suitable for my genre, song and artist.

Ideas For My Ancillary Text: Font

For my font on my album cover and magazine advertisement I want it to have a vintage look and feel. I want it to show that it was a different to other albums that may use a stronger and bolder text. I think these fonts above follow my theme of indie folk and vintage vibe. Orange juice, La Truite A Papa, Travelling Type writer and Beamcatcher are my favourite fonts.

What equipment I used

The camera I used:

Samsung WB1100F Digital Smart Camera is the camera that I used. I used this camera as I already owned it. So it felt sensible to use my camera because of the quality it offers and it would be more practical. This way it meant I could film when I wanted and wouldn't have to struggle with not having a camera available when I want to and need to film. It helped also in the fact that I had worked with this camera before in my media coursework last year and in filming another video for my film studies coursework. So I have had experience with this camera and know the ins and outs of it.

Prop List

PROPS:

LOCATION ONE:

• Cup (For the shot we see my actress drink her cup of Tea)
• Piece of paper- that is the letter that Jess' mum leaves her

Neither cost anything because the cup was already at Jess' home and the piece of paper was in a note book at Jess' house. 

Location Shots

In order of appearance: 

Location one: Hallway 

I've used this because I'd figure following the actress would be a good idea to what we believe would be a normal day, and its different from a start of the day of seeing the stereotypical waking up from the bed. 

Location two: Kitchen

Still Shots During Filming

Shot one:

Shot two:

Shot four:

Ancillary Text One: Research

Here are few albums I like:

 Here is a few location ideas:

Ancillary Texts Two: Magazine Advertisement Conventions

For my ancillary text two I've chosen to do a magazine Advertisement: 

Conventions of a magazine advertisement from Angelacrocker9777

My Actress Chosen Costume

Outfit One:

For the costume that's in doors I've chosen for her to were black skinny jeans, a black vest top and a checkered skirt that's slightly bigger than what my actress needs, This adds to the vintage feel that the indie genre represents. 

My actress make up And hair:

For hair I've chosen to a natural hair vibe, I did this by damping the bottom end of hair and plated it and it created a slight curl. For make up I followed a natural look. By using light browns on the eyes, a slight top line of eye-liner and mascara. I used concealer to hide any spots my actress may have and for her face to look cleaner and fresh.

Ancillary Texts One: Album Cover Conventions

The conventions of Indie Folk Album Cover:

Here are some examples of indie folk album covers, I've used Birdy whose the artist of my chosen song so I can compare my ideas to it and how I can make or it similar or different to it. I've used the band Mumford & Sons to compare it to band on conventions and another male band, because of there differences in choice of album covers.

Cost

Costume:
MALE OUTFIT:No Price (Already owned)
FEMALE OUTFIT: No Price (Already owned)

Props:
PAPER: No Price (Already owned)
MUFFIN:  £1.00
ICE CREAM:

Venue:
TRAVEL: £10.00 for petrol

Film Diary

Filming Day one: Wednesday 26th November 2014

This filming session was for me to film the first and last shots that are excluded to the house scenes, so that I would have more time to focus on the beach scenes. I managed to require some good ending shots and practise shots for the first sequence of the music video. However, I struggled filming around the skin and the lighting was to dark so I struggled to get good lighting on my video and thats why I think I will have to film this sequence again. However, my actress was very patient and showed good performance skills and that added to the realism.

Filming Day Two: Saturday 6th December 2014

This filming session was a re-shoot of the first sequence as I wanted the first scene to be lighter because I had to film the whole house scenes at once because it made sense then to film on different days. However, my struggle was that they're at two different times of the day so the lighting had to be at different points. I felt that the shoot went excellent compared to last time, and I got a lot more shots this time with clearer image.  However, my initial plan was to film the beach scenes between Peter and Jess but that was not possible due to complications with Jess working when Pete was available and no other mutual free time. A  factor I used differently to last time would be how I brought in my camera and tripod because I thought it would be easier and have clearer footage. I used more hand held shots then last time so meaning there will be more of a variety of shots instead of tripod held shots which may become disinteresting to the audience.


Filming Day Three:Saturday 6th February 2015

This filming session I filmed most of the outdoor scenes which are located at the beach minus the bus scene and my main character Jess walk 'home'. I filmed for several hours during the day and had lots of footage which was good. However, a problem  I faced in the filming process

Health And Safety Grid

This analysis has shown me, that I will need to be careful with the tripod as I could or the actress could trip over it and break my camera or the camera could fall and smash and be unusable. Other trip hazards could be at the beach such as rocks and tripping hazards in the house scene.
Note: When filming the first shot, I filmed from the stairs to have a high angle shot. I had problems with this, as I had to tilt my camera and on occasion the camera came loose and almost fell. Luckily I caught it and this taught me to have more tightened control on the camera.

And when the location is at the beach bring protective gear  for myself, the actors and the camera and electrical equipment.

I will make sure I'm aware of the weather during the day when we decided on filming at the beach because,  I have to take precautions with it, because there could be a high or low tide.

Cast List

MY MAIN FEMALE LEAD CHARACTER PLAYED BY:

Name: Jessica Parker:
Age:    17 years old
I've used my friend, as my main actress

I have chosen Jess to play my actress as she matches my image of the genre, and I belief she has similar costume to what they wear so its not hard to come out with a costume that would match her. She also listens to music from the indie genre. She also studies Media Studies, so she has some interest in the project.



MY MAIN MALE LEAD CHARACTER PLAYED BY:
Name: Peter Bolton:
Age:    17 years old
I've used my friend, as my main actor

I have chosen Peter to play my main actor because I believe he looks like the 'typical nice guy friend' that he is portraying in my music video and how he also has the image of the indie genre.

Location, Costume, Make up and Lighting Ideas

LOCATION, COSTUME, MAKE UP AND LIGHTING IDEAS from Angelacrocker9777

Location one; its going to be at Jess' house the main actress in my music videos, we're using her kitchen and hallway of her house.
Location two: Is going to be set at beach side resort, and I will be using the pier as a location in the beach side resort, and I will be adding actual beach scenes.

Costume:
Outfit one for actress:The first outfit is a plain black vest top, black jeans, and a red checkered shirt.
Outfit two for actress: Is the first outfit with a green parka jacket over and blue converse.
Outfit for actor: Has yet to be confirmed.

Make up and Hair: 
Make up for actress: Has little make up on and only around the eyes, such as a thin line of eye liner, and some mascara with a tint of light brown eye-shadow.
Hair for actress: Natural and with light curls in her hair.

Anamatic- Skinny Love - Story Board

Story Board

Story Board from Angelacrocker9777

Location Ideas

In taking this mood board into consideration I've decided on what location I will be filming in and have placed images of the actual shots on a post above about the location. I've decided to use Jess' the actress home and only shot downstairs to keep the first scene quick and emotional and also detached from her house. Showing that maybe the actress isn't comfortable or happy in her home. The exclusive use of the downstairs in Jess' home are the hallway and kitchen two places that are not homely. The second use of location is the beach side. I've chosen to film into two ears at the beach which is the actual beach itself and the pier. There is also going to be a shot of a bus stop that I will include from the beach.

Filming Schedule

FILMING SCHEDULE:

WEDNESDAY 26TH NOVEMBER:

SHOTS 1-17

(FIRST 41 SECONDS)

SHOTS 102-107

(LAST 21 SECONDS)

(JUST JESSICA REQUIRED)

SATURDAY 6 TH DECEMBER

CANCELLED FOR SHOTS BETWEN 18- 101

RE-FILMING SHOTS 1-17
(JUST JESSICA REQUIRED)


SATURDAY 6TH FEBRUARY

SHOTS 102-107

WEDNESDAY 11TH FEBRUARY

FRIDAY 13TH FEBRUARY 

Possible Places Where My Video Would Be Featured/ Advertised

VEVO: Vevo is a defiant place I would have and want to advertise my music video as its a widely used website and does well with its views on videos and would financially benefit me as well as the artist. As an average of 25.2 Million consumers use vevo each week for an average of 8 minutes so that means it would be equal to more views than if I just decided to release it.

YouTube: I would also defiantly publish my video and have it featured onto YouTube which is a website again that is used and is linked with most social networks that people use today and is easliy accesible. Youtube is also the easiest platform to publish on as it doesn't take that long to  upload a video or watch it for that fact.

Facebook: Is another website that I would advertise my video on and have it featured there, such as I would use teasers for example behind the scenes fottage or photos from back stage to advertise the video before its realsed to the public.

Twitter: Twitter is also an ideal place where I would promote my music video because of how widley used it is and how viral things get when it comes to twitter, as its aviable for anyone to see not just for the ones on your friends list to see.

Instragram: As instragram lets you upload both videos and images now it would be ideal for me to take advanatge of this free promotional device by again showing behind the scenes footage or prehaps a few seconds of the actual video and by posting images of posters from the song.

MTV:  Is defiantly 100% a video channel that I would promote, advertese and feature my video on because of how widley its used and frequently to promote music videos, it would be a perfect oppourtunity for me to get publicty on my video and to increase my artists fanbase.

Vine:  I like the idea of

Other channels such as 4 Music, Viva and Chart Show Tv are music channels that I would promote and advertise my video on as most people also use theses two music channels because they play recent and popular music which music go listeners like to find in music channels (unless they wanted a specific area).

However places such as Snapchat, google + and tumblr are platforms I would not use to promote, advertise or feature my work. I would use these platforms because that would not be an effective use of this form of media, not many use google +. Tumblr is more of an art platform and would not be an ideal please to advertise. Also snapchat is too short of a time.

Hypothermedic Needle Theory

• That we have the media that creates it and the audience consume it.
• The Hypothermedic needle theory is one of the first theories put together by the media outdated.  
• Different types of media. there is the source and then an impact.
• Developed in 1920s and 30s.
• After propaganda of the wars and war of worlds events is how the theory began. 

The "Hypothermedic needle theory" implied mass media had a direct, immediate and powerful effect on it audience the mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change. 

Several factors contributed to this "Strong effects" theory of communications including.

The fast rise and popularization of radio and reduced the emergence of the persuasion industries such as advertising and propaganda. 

The theory suggest that the mass media could influence a very large group of people directly and uniform by 'shooting' or 'injecting' them with appropriate messages designed too trigger a desired response.

This theory said that there is suggestion of a powerful and direct flow of information from the sender to the reader.

It's dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the message.    

• People are seen as passive and are seen as having a lot, media material "Shot at them"  - which is what we see and why copy off it. 
• A famous case- In the 1930s a radio broadcast of 'War of the worlds' performed a fake news broadcast like a real to heighten the effect of the story, people listened through the broadcast and thought it was real and this quickly lead to misinterpretation

• Cons of theory: Very out of date and invalid.
• Not all people consume media in the same way
• Not everyone watches the news/consumes media in the same way.
• Audiences are not simply passive more up to the date theories have provide this, 

Narrative Theory -Sam Smith 'I'm Not The Only One'

Narrative Theory- Sam Smith ‘I’m Not the Only One’

The video I’m not the only one by Sam Smith is about a couple: the wife that is aware of her husband who cheats on her and we follow them both through there day of what they both do.

In relation to Tim O’Sullivan the music video is about a relatable issue what a lot of women and men go through in relationships. People would often feel emotion towards the girl who is clearly hurting at the fact that her ‘faithfully’ husband isn’t faithfully.

Kate Domaille who said that every story can be fitted into eight types of narrative for Sam Smith music video‘I’m not the only one’ she would class this as ‘Tristant and Iseuit ‘ and‘Romeo and Juliet’ as the narrative of the story is about a wife who loves her husband and he cheats on her with others. However she is seen at the ending of the video to take him back because of how she loves him and is not ready to let him go because she relies on him to much.

This video is a re-presentation as it creates a narrative based on society because it’s showing what some people think is socially acceptable. However, it is not acceptable but the guy assumes it is and it shows the effects of what cheating can do. Again the media text relates back to the audience, which is mainly sixteen to early twenties that are mainly there only problems on average that they have to face.

Boardwell and Thompsons theory is about how they offer two clear distinctions between the story and plot which relate to diegeis world of narrative that the audience are able to accept and what they actually see. As the audience we see everything that happens to them in relation to the narrative.

As we see the husband in dingy bar meeting a girl who he will cheat on his wife with which we actually see.

However, we do not see the wife recover from her mental breakdown and we just see her at the end with a new dress on and her make up sorted out so she doesn’t look like she knows so her husband doesn’t suspect anything. However, both stories are told from two points of view so that it is following their own days so the footage isn’t continuity edited and events are not in chronological order.

Todorvo’s theory which is where every film/music video is perceived in stages.

Such as stage one is a point of stable of equilibrium and everything is calm and normal. We can relate this to the music video ‘I’m not the only one’ as we see that the couple are happy together and seem like the picture perfect couple.

Stage two means that the stability is disrupted by some kind of force that creates a state of disequilibrium. This is shown in the music video when we see the wife cry and the husband go to the bar and meets another girl.Stage three is a recognition that a disruption has taken place which is when we see the husband go and drink with the girl.Stage four it is only possible to re-create equilibrium through the action directed against the disruption such as when the wife goes and drinks the alcohol to drown her sorrows because she can’t cope with having a cheating husband.

Stage five is the restoration of a new state of equilibrium which is when the husband returns and the wife pretends to be happy again by dressing up and the husband pretends he didn’t cheat. Thus the endless cycle starting again.

Barthes suggests that the narrative works with five different codes and the enigma codes works to keep up setting problems or puzzles for the audience. His theory is based upon our stereotypical understanding of actions that act as a short hand to advancing the narrative. This relates back to Sam Smiths music video as we see as soon as the husband leaves how the wife feels because of her actions of what she does during the time he leaves. Next we see the husband go to a stingy bar and meet up with another woman. We are able to understand what is happening because maybe from other shows or maybe experiences we understand what will happen.

Genre Theory

• The main theory of genre theory is that everybody uses it and understands it-media expertise use it to study media text.
• The potential for the same concept to be understood by products audience and scholars makes a useful critical tool is accessibly as a concept also means that it can be applied across a wide range of both.    

Daniel Chandler (2001) 

This term is widely used in rhetoric literally theory, media theory to refer to a distinctive type of text. 

Genre is a critical tool that helps us study texts and audience.

This means that they are dived up into more specific categories that allow audience to identify them especially characteristics (Barry Keith Grant 1995)
However, Steve Neal (1995) stresses that "genres are not "Systems" they are process of systematization" i.e they are dynamic are evolve over time.


Genre are 'dynamic'
                 Genre reflects the era that there made in ideology of the society.

Genre Development Transformation

Christian Metz in his book language and Cinema (1974)  he argued that genres go through a typical cycle of changes during the life time.

• Experimental stage
• Classic Stage
• Parody Stage
• Deconstruction Stage

• Music Video- medium with many sub-genres/post modern styles
• Music is a medium intended to appeal directly to youth subcultures by reinforcing generic elements of musical genres 
• They are called pop-promos as they are used to promote a band or artist-music videos are post modern texts whose purpose is to promote a star persona (1975) 
•  They don't have to be literal representatives of the song or lyrics.

Post-modernism- label and name given to a historical era and culture. Post-modernism is the label that they've given the era as where living in now.

Green Day- Basket Case- In the term of genre there is narrative and performance and some that combine o both e.e Buddy Hall. 

Other include themes which may fit around the lyrics of the song or society. 

This is a medium known for being experimental and conversational.

The generic convention stay the same but the style (The look of something) changes between music genres. 

David Boardwell 'Any theme in any genre (1989)' 

Horror Films: For example are basically just modern fairy tales an often act as morality plays in people who break society rules punished.  

Fear of the unknown: The master is the monsters other i.e anything that is scary because it is foriegn or different 

Sex=Death: In horror movies- especially slasher movies; sex is immoral and must be punished, werewolf movies can be seen a a metaphor for puberty, vampires can be seen as metaphors for sexually transmitted diseases or rape etc.

The breakdown of society: Past-apocalyptic movie are about our fear (or secret desire for) of the breakdown of society. The collapse of circulation result in human kind reverting to their animal instinct

The duality of man/personal journey: The conflict between mans civilized side and his savage, primal instincts e.g hide. 

Segregation and alien action: Two opposing culture or beings going through a struggle two survive. As there are no standard themes or short movies depending on their audience they offer their own themes. 

• Some music videos do have themes for more youthful audiences such as;
• Teen angst
•  Rebellion- Conformity verses non-conformity 
• Romance
• Sex/loosing your virginity
• Nostalgic -for the innocence of youth
• Nihilism- the belief that there is no future.
• Coming of age rituals (e.g falling in love, loosing your virginity etc.)
• Tribalism- Popularity verses unpopularity e.g cliques
• Bullying

Juvenile Delinquency: Moral panics and the teenager as a folk devil.

The currency of cool.

Hedonism- Living purely for pleasure

Friendship

Other themes for music videos;

• War
• Crime
• Poverty 
• Capitalism and Racism

• Genres are not always fixed they can easily change and evolve over time
• David Buckingham (1993) argues that 'genre is not simply given' by the culture

  

The Audience Theory

• We are an active and we have a choice what we want to watch. We are also choosing what media we watch, so we are our own influences. 
• Our way of controlling the media is the way we consume it.
• The audience also understand it in different ways- we also use the media in different ways.

The Theory

• The 'uses and gratification' model represented a change in thinking as researches began to describe the effects of the media from the point of the view of the audiences.
• The model looks at the motives of the people who use the media asking why we watch the TV programs that we do, why we bother to read newspaper, why we find ourselves so compelled to keep up to a soap, or consume a film.
• The theory makes the audience the audience active as they choose what they want to consume, they are not forced in to consumption for e.g. you only watch the film you want as you are in control of your choices. The media simply creates the product.
• The theory argued that audience needs have social and physiological needs which generate certain expectations about the mass media and what they are exposed to. 
• As the audience is the active participate it allows them to make choices in relation to what they consume. This does consume an active audience making motivated choices, making the audience in control of their consumer.

The four needs;

Surveillance: Needed is based around the idea that people feel better having the feeling that they know what is going on in the world around them. (We watch the news as we feel it is a reliable source of information and it makes us feel secure that we know what is happening around us)

Personal Identity: Explains how being a subject of the media allows us to confirm the identity and positions of ourselves within society.

The use of the media for forming personal identity can be seen as in music/idea/films. Pop-stars can often become big role models inspiring young children everywhere (which is why there such on actory when one of them does something wrong)

Music videos and songs such as Meghan Trainers 'All about the bass' and Christian Aguiles and help  us to connect with such identities fit' into society.

Personal relationships; This section comes under two parts. 

Relationships within the media: We can form a relationship with the media, and also use the media to form a relationship with others. Many people use the TV program as a form of companionship but. think about how many times,you've watched the TV on your own, or with other people but sitting in silence.  The TV is often quite immature experience, and by watching the same people on a regular basis we can often feel close to them, as if we even know them. If a character in a soap dies we may grief , as if we have lost a close friend. 

Using the media within relationship: Another aspect is how we can sometimes use the media as a spring board to a form and build upon relationships with real people. Having a favourite TV programme in common can after be a start of conversation, and can even make talks to strangers that much easier.
Some studies suggest that some families use sitting around watching the television as simulation as conversation.

Diversion: The diversion needs describes what commonly termed as escapism, watching the television so we can forget about our own lives and problems for a while and think about something else.
We watch music videos to take our minds off an everyday lives, we want to distract ourself from the problems we experience. We want to see the people experience the same feelings as we do and how we want to forget about our own problems and focus on someone else's problems.

Theory Of Narrative Part Two

• No point in creating a media text if it doesn't refer back to your audience. 
• Re-representation - creating a narrative based on society

Boardwell and Thompson (1997)

• Offer two distinctions between a story and a plot which relate to diegeis world of narrative that the audience are positioned to accept and that the audience actually see.
• Fabula (Story): Is all the events in the narrative that we see and infer. The fabula is defined as the chronological series of events that are represented or implied.
• Syuzhet(plot): Everything visible and audibly present before us. Syuzhet is considered to be the order, manner and techniques of their presentation.

The structure of classic Narrative;

• According to Pam Cook (1985) the standard Hollywood narrative structure should have;
• Linearity of case and effect within an overall trajectory of enigma resolution. 
• A high degree of narrative closer.
• A fictional world that contains verisimilitude especially governed by spathal and temporal coherence.  

Todorvo (1997)

• Stage 1: A point of stable equilibrium, where everything is satisfied, calm and nomoral
• Stage 2: This stability is disrupted by some kind of force which creates a state of disequilibrium.
• Stage 3: Recognition that a disruption has taken place
• Stage 4: It is only possible to re-create equilibrium through the action directed against the disruption.
• Stage 5:  Restoration of a new state of equilibrium the consequences of the reaction is to change the world of the narrative and/or characters so that the final state of equilibrium is not the same the initial state.

Barthes (1997)

He suggested that the narrative works with five different codes and the enigma code works to keep up setting problems or puzzles for the audience. His action code ( a look, significant word, movement) is based on our cultural and stereotypical understanding of actions that act as a short hand to advancing the narrative. 

Adrian Tiley (1997) 

He used the bucking of the gun belt in the western genre as a means of signifying the preferred reading of a shoot out, and this works in the same way as the starting of a car in an engine etc. 

Claude Levi- Strauss (1958)

Had ideas about the narrative amount to the fact that he believed all stories operated to a certain clear binary opposites e.g good vs bad, black vs white, rich vs poor. 

The importance of these ideas is that essentially a complicated world is reduced to a simple structure things can either be right or wrong, good or bad there isn't an in between.

Michael Shore (1984)

He argues that music videos are; recycles styles, surface without substance, simulated experience, information overload, image and style scavengers, ambivalence,decadence.

For example; Weezer's -Buddy Holly music video. 

It was a reference back to the 1970s sitcom which was set in 1950s.
There video included a mix of footage of  from the TV Show and video. 

Theory Narrative Part One

Tim O'Sullivan et al (1998)

Argues that all media text tells us the same kind of story. Through careful mediation, media texts offer a way of telling stories about ourselves not usually, our own personal stories, but the story of us a culture of set cultures.

Narrative theory sets out to show that what we experience when we 'read' a story it is to understand particular set of conventions and that is important to be aware of how these constructions are put together. 

Kate Domaille (2001)

Said that every story ever told can be fitted into one of eight narrative types. Each of these narrative types has a source, on original story upon which others are.

Achilles: The fatal flow that leads to the destruction of the previously flawless, or almost flawless, person e.g superman, Fatal Attraction.

Candide: The indomitable hero who cannot be put down e.g  Indiana Jones, James Bond, Harry Potter, Rock etc.

Cinderella: The dreams come true e.g Pretty Woman, any Disney film ever created in the existence of disney.

Curce: The chase, the spider and the fly, The innocent and the victim, e.g smokey and the bandit, The Termintor. 

Faust: Selling your soul to the devil may bring rich but even your soul belongs to him 

Orpheis: The loss of something personal, the gift that is taken away, the tragedy of loss or the journey which follows the loss e.g The sixth sense, love story, Born on the fourth of july.

Romeo and Juliet: The love story e.g Titanic. 

Tristant and Iseuit: The love triangle, Man loves women unfortunately one or both of them are already spoken for, or a third party interferes e.g Casablanca. 

  

Tessa Perkins And Stereotyping

Parkins identifies such as assumptions that stereotypes are always negative and are not always about the minority groups less powerful (e.g upper-class 'twits')
However once a stereotype has been created its very hard to change although Perkins states that over a period of time can change and also can develope..

Stereotypes are not always negative; People assume that stereotypes are always a negative thing e.g the media portral on young troublesome youths and 'hoddie culture' however youth can be also be seen as a positive e.g GSCE results and a level result. 

They're also always not about minority groups or the less powerful people assume that stereotypes are aimed at and targeted towards the less powerful but this is not always the case, we can make assumptions about upper class.
They can be held by one owns group e.g stereotypes with in a group such as stereotypes that you could find in a school or social institution.

However stereotypes are not always false as they have some truth or where else would we get the representation from what we witness, what we read many stories in the media that helps us shape and can understand these stereotype.

Implication of Stereotypes. 

• They are (negative)
• They are about groups who have little or no social contact; by implication therefore they are not held about ones own group thats a stereotype of a stereotype.
• They are about minority or represented groups most of the time are creating negative representations of the lower class possibly giving upper class more power. 
• People hold stereotypes of groups believe them to be true  or do not. This could lead to negative behaviour or can lead to wrong assumptions being made. Because someone holds a stereotypes of a group, his or her behaviour towards a member of that group can be predicted. This can lead to unfair treatment of members of society, stereotypes are on invaluable aid to understanding the world and all stereotypes must have a bit of truth with how they influence people.

Video Techniques I Would Include In My Video.

I'm going to use the black and white effect on my video to create a dark old vibe to the video and it would make a change to my normal effect that I plan to use. It would also fit into the genre conventions of my video to create a vintage vibe.

I like the use of style reference in the video as The song fancy is a textual reference to the movie clueless and I would use this idea if I had the time and money to do so.

I like the mise-en-scene for this vinatge as it has a vibe that fits with the genre conventions of indie folk music as I like the whole worn out vintage effect.

Although I wouldn't per say use this in my video as it doesn't fit with my song, but I like the black and white effect and the use of the costume, props and set that the music video is filmed on and with. As you can identify that the suits are white and I like the use of the instruments as it links to another area of narrative. 

I really like this music video in how its filmed as the use of the darkness is an element i will portray in my video as it shows how she feels and that can be element of my main actress depressions.


I like this shot as its a medium close up shot of the singers face used to show asif she's holding the camera herself. I like the use of the doubled mirrored effect with the long shots to show the girl, I may use this editing technique in my video, to convey her emotions.

However I don't plan to have back up dancers in my video or any real performance in my video I do like the idea of back up dancers and it matches the conventions of the genre pop.

I like this shot because of the use of the black and blue mix match colours, they blend well and its both a light and dark video which I may use in my techniques 

Again with the tinge of black and blue I would use this I also like the use of depth of field with the long shot and how it focus on the guys back and lessens the focus on the band.

I like the use of the mise-eb-scene of this shot with the use of the country side is which an element I like because of the location and how it would link well with the genre of the music video which is indie folk.

The use of the close up shot the four of the band members if a very strong establisment shot of the band which shows them to be strong. 

Audience Research

Audience and Research questioner:

Gender:                                     Age:

What is your income?

v  £0-£10,000

v  £10,000-£25,000

v  £25,000-£40,000

v  £40,000 +

How often do you listen to music videos?

v  Often

v  Everyday

v  Not much

v  Never

Do you ever recommend music videos to your friends?

v  All the time

v  Sometimes

v  Rarely

v  Never

What devices do you use to listen (and watch) music/ music videos?

v  Tablet

v  Phone

v  Laptop

v  TV

v  Other

What type of music do you most prefer?

v  Indie

v  Rock

v  Pop

v  RnB

v  Folk

v  Rap

What do you prefer most in a video?

v  Narrative

v  Band/artist performance  

v  Abstract

Conventions Of Form And Genre.

Conventions Of Form And Genre

For my music video I have chosen to do the song 'Skinny love by Birdy which is not the original but both have followed the same genre indie folk.

Indie:

Indie music is often know to be stereotypically low budget and focus more on the song and the video itself  then what is produced at a fast rate as there ideology is different to a artist or band thats in a different genre i.e. Pop.  

There usually filmed and set in easy to get places that arent exactly the most luxurious for example stereotypical places are things such as woods, urban areas, cities, rooms, run down houses etc these all help create a mysterious vibe. 

Mise-en-scene is very important in the indie genre as its all about minimising what you have because its not about what you don't have but what you do. To portray that the artist/band often has a retro kind of look for example large clothes or raggy old looking clothes. Make up is also used but made to look minimal too. 

Props are important to the music video because they allow use to relate to the genre of music we are listing to. In this case inide music stereotypically uses instruments and performance in there music videos which emphasise there low budget vibe.  

Its become recently popular for narrative to become important in indie music videos because its another way for the audience to interprete the song. Narrative allows there to be more variety of shots and settings to be used so that makes the video somewhat more interesting.

The use of cinematography is unique in the indie genre as it has specific shots that often the indie use such as close up and medium shots and tilts that often signify the importance to a person or an object. Like often a video would close up to a person face or the hands of the artist doing something. 

The use of editing in the genre indie often reflects the beat/pace of a song such as if its  a fast song that means fast edits and slow song means slow edits. However, they often use black and white effects on there videos to add more of a stative depressed vibe.

Conevention Pictures from Angelacrocker9777

Folk:

Mumford and sons are an example of a folk band folk is very acoustic.

A convention of a folk music video is the shot types such as a shot of the band/artist which is featured in most folk music videos.

Lighting is also a frequent convention such as washed out lighting and the nostalgic effect.

Folk music videos often have an old look and old sounding music so it's vintage.

Shots of hands are often used in folk music to show how the artist/ band is coping it's significances them doing something wether there playing a guitar or holding something or a shot of the hand could signify the band advertsiment something  that connects there record label with the company there advertising.

Location is often important to a convention of a folk music video. There are a few locations that are sterotypical and you would see in a conventional folk music video such as; woods, isolated places, and maybe a stage.

Costume and props would be similarity indie very simplistic and not to over the top which is what you would aspect from a genre such as pop

History Of Medium

Lyrical Analysis

Lyrical Analysis Of Birdy from Angelacrocker9777

Three Initial Ideas In Relation Of Narrative To Music Video.

First idea:
My first idea is to show a girl who is the main character of my music and she has a troubled home life.  She is coming home from college so this meaning that the main character is around my own age. The main character who was looking forward to relaxing even with her mother is disappointed to find a note by her mother saying she has gone out.
This results to the girl running the streets and looking at happy people making her feel even more alone and depressed, she travels far to find someone.
In the end she makes a friend and not necessarily  the love she wants but needs.

Second idea: 
My second idea is to show a girl getting ready for a party were her friends are, and she wants to be happy for them so she covers the tears and the sadness.

Third idea: 
My third idea is to make the video abstract just like the actual video were there is just a girl and it follows her with no point to the song meaning and its just random footage.

Case Treatment

In my video I want my main character to have a troubled home life so she searches for love. The inner theme of my story is about love and how the main character goes searching for it but, its not what she expected she’d find when she thought of love.